Marketing is the process of identifying and fulfilling customer needs. This is particularly important in the business, as successful marketers efforts can drive leads and attract a large customer. The traditional marketing involves an analysis of market and business environment. Even though marketing has deep roots in business history and culture but digital marketing become more powerful then the traditional Marketing. Imphal Manipur is also witnessing the growth in social media marketing as the user of technology increases.
With the storm of digital technology—including widespread and pervasive use of internet and smartphones—businesses began to experiment with new marketing tactics. Thus, The digital marketing become popular in Imphal Manipur.
What Are the Basics of Digital Marketing?
In simple terms, digital marketing is a process to promote business and sell products and services on the online market. It uses various online channels and social media platforms to establish relations with customers. Digital marketing is the cheapest option to promote products in the online market.
Type Of Digital Marketing Services Can Be avail In Imphal Manipur
- Social Media Marketing (SMM).
Social media marketing means using social media platforms like Facebook, Instagram and Twitter to promote your brand and sell your product or service.
If your business is new or like to promote new product then you can promote and launch on social media. Major benefit of using SMM is you can interact with your customers via comments, message or chat directly, you can publish a content that directly showcases your brand’s values and story via social media marketing.
2. Search Engine Optimisations (SEO)
SEO is a fundamental part of digital marketing, people do searches often to find information about products, services and business locations. Greater visibility and ranking higher in search results on Google than your competitor make a great impact on your business.
3. Email Marketing
Email marketing is a powerful marketing channel in part of digital marketing, It is a form of direct marketing to the target customer, we use email to promote a business’s products or services. It can help make customers aware of the latest items or offers on products. Email Marketing play a pivotal role in marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.
Social Media Marketing strategy by Globizs Web Solution Private Ltd.
What are the goals?
First we analyse How can social media help you achieve your business goals? Some businesses use social media for increasing their brand awareness, others use it for driving website traffic and sales. Social media can also help you generate engagement around your brand, create a community, and serve as a customer support channel for your customers.
Which social media platforms do we focus on?
First we focus on the major social media platforms like Facebook Advertisement, Instagram Advertisement, and YouTube Advertisement then other social messaging platforms, such as Messenger, and WhatsApp. When starting out, we pick a few platforms that your target audience can be interact fast.
What type of content should share?
What type of content will attract your target audience best? Is it images, videos, or links? Is it educational or entertaining content? We always change our strategy according to how ads perform.
- Planning and Publishing
We plan your content ahead of time instead of creating and publishing content spontaneously Also, we ensure that we are maximizing reach on social media, we publish great content that your audience likes, at the right timing and frequency.
- Listening and Engagement
We will monitor social media advertisement frequently and strategize the ad post according to reach engagement and clicks.
- Analytics and Reporting
Weather a publishing content or engaging on social media, you will want to know how your social media marketing is performing. Are your business reaching more people on social media than last month? How many positive mentions do you get in a month? How many leads you get this month? We done proper reporting time to time.
Globizs Web Solution Pvt. Ltd. is the only IT company in Manipur that provide Social Media service and deliver successful results on Social Media Marketing, Paid Search (PPC), Search Engine Optimisation (SEO) in Imphal Manipur.
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Very helpful content for academicians, incubators, researchers, start ups.
thanks for sharing